PROBLEM

One young woman dies by suicide every two days in the UK.

Young women experiencing suicidality become ‘invisible’, isolated and often struggle alone. Signs are often missed and when they speak up they are dismissed or ignored.

 

​

INSIGHT

In the UK, there's a growing trend among girls to visit nail salons monthly. Nail art has become a form of self-expression. These hour-long appointments also serve as opportunities for girls to open up to their nail artists, with whom they often share their experiences and feelings.

​

SOLUTION

Create a universal symbol that everyone can use in support of suicide prevention AND start the uncomfortable conversation with those suffering from suicidal thoughts.